Department 56 Product Display for Retailers

By properly displaying your Department 56 ® products, you can increase your sales and reorders of these items by 20-50%. And in the process, you can create a more efficient department that requires less work to run more smoothly.

Bill Sheldon brings 40 years of retail knowledge to his Department 56 ® product displays. He takes complete departments in stores and starts from scratch with the basic fixturing, wiring and backgrounds. The villages are displayed in a very realistic way and placed behing protective windows. The cabintet is trimmed out to complete the display.

Though important, the actual display is only one piece of the puzzle. Bill Sheldon not only teaches professional display techniques, proper signing, and lighting, but also offers employee training, and other retailing skills.

Most stores are constantly running out of the best sellers. Bill Sheldon will show you how to keep control of your inventory and increase sales. By working with Bill Sheldon, you will discover simple methods to display better, train your employees better and in the end sell your product better.

According to Mark Reiland, Dir of Strategic Planning & Analysis for Department 56, Bill Sheldon redesigned stores have experienced increases in sales of 20 to 56%.

See the results for yourself:
Amato's Garden Center
Kelly's Hallmark
Pleasant Pools
Mary's Hallmark
Memory Lane
Delaware Park
Comic Fortress

Comic Fortress

Windows were outlined with rope lighting.

Moss base and Rocky Mountains of show window

Show window completed with Carnival on lower level and Halloween village on the mountains

Original store layout included a view straight through to the back door

Solution: Build the new Dept 56 Department in front of the wide hallway. This view: Door to the right is the entrance to the stockroom. Also, new room which extends left.

New Department 56 room prior to painting

Painting complete, awaiting new carpet and fixtures

New carpet

New carpet with self edging, up 4"

Halloween backgrounds and levels before...

...during...

...and after completed Mountains with lighting. The white pole will support plexiglass.

Rear right corner in the process of being completed

Completed display with ceiling web. Backgrounds all have silhouette lighting.

Before...

During... stone and brick walls with silhouette lighting...

After with Carnival and Harvest Village

Before...

...and after with realistic stone and brick walls

Before shot of standard shelving prepped with styrofoam base and backgrounds.

After shot of standard warehouse shelving all trimmed up with white wood, brass channel, plexiglass inserts, lighted background mountains, finished displays on dimmers and storeage above and below the displays.

View more store displays including a variety of photos from Amato's and Kelly's Hallmark -->